Amazon Studios head Jennifer Salke on how she’s battling Netflix

“We have at our fingertips the technology and ability to let people who are fans of a show be able to get the item of clothing the next day,” she said. “I, for one, will sign up for that as a great benefit.”

Amazon Studios, under Salke, has already signed a handful of creator deals that are focused on the potential to drive retail sales.

“To have Heidi Klum and Tim Gunn come in, and to have the next version of their fashion competition show and then be able to wear those things the next day,” will be a game changer for consumers, she said. She’s also working with Blake Lively, who starred in “Gossip Girl,” on a show that could leverage her appeal as a fashion icon.

“People were desperate to wear those things,” Salke said. “So she already made those connections and so she’s looking for an opportunity to really amplify that and she has a great idea about how to do that.”

While Salke’s background is in TV, she’s also expanding Amazon’s position in movies. Last year, Amazon Studios released Woody Allen’s “Wonder Wheel,” but more genres are on the horizon.

“We want to expand and widen the aperture to tell all kinds of stories,” she said. “Whether it be romantic comedy or sci-fi or big genre pieces, or other types of movies we can pursue. You’ve seen some restructuring that we’re doing right now, which is to build out different pathways to do that. But we didn’t close the door on quality or prestige-worthy fare in TV or movies.”